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The Orion blog.

Practical thinking on Meta ads, ecommerce growth, SEO, and generative engine optimization (GEO) — the modern playbook for getting found and getting sales.

GEO vs SEO

GEO vs SEO: How to Get Your Brand Cited in AI Search (2026 Guide)

AI search is changing how customers find brands. Here's how generative engine optimization (GEO) works, how it differs from SEO, and how to get cited in ChatGPT, Gemini, and Perplexity.

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